Use cases · Real estate

WhatsApp for real estate developers and brokers

Turn property ad clicks into qualified site visits, with every lead answered in minutes

How real estate developers, brokers and channel partners in India use Awaaz to answer Click-to-WhatsApp ad leads, qualify buyers by budget and location, share brochures and schedule site visits.

The problem

Property ads bring a flood of 'price?' and 'send details' messages. Leads go cold within hours, sales executives answer the same budget questions repeatedly, and nobody can tell which ad produced the buyers who actually visited.

How Awaaz helps

  • Click-to-WhatsApp ads land straight in the Awaaz inbox, with the ad the buyer clicked shown on the chat, so replies are about the right project.
  • The AI agent answers configuration, carpet area, price range and amenities from your project brochure, and asks budget and preferred location to qualify the lead.
  • Qualified buyers are labelled and pushed to your CRM or a Google Sheet, and site-visit requests are assigned to the right sales executive.
  • Several numbers, one per project or per salesperson, can share one workspace, with each team seeing only its own chats.
  • Leads from your website can be followed up on WhatsApp from the same place; LinkedIn lead forms are coming soon.

What it looks like

Customer: Hi, I saw your ad. Price of 3BHK?

AI agent: Hello! At Green Meadows, 3BHK homes (1,650 sq ft) start at ₹1.42 crore, with possession in December 2027. Are you looking to buy for yourself or as an investment?

Customer: Self use, budget around 1.5

AI agent: That fits well. Would you like to visit the sample flat this weekend? Our sales team can arrange a time.

Set it up

  1. Connect your WhatsApp numbers and link your Meta ad account's Click-to-WhatsApp ads.
  2. Upload each project's brochure and price sheet for the AI agent.
  3. Set lead rules: what makes a buyer worth a call, and which tag sends them to your CRM.
  4. Create teams so each project's executives see their own chats.

What changes

  • Ad leads get an answer while they're still looking at your ad.
  • Sales executives call buyers who already shared budget and intent.
  • You can see which ads produced the conversations.

Features used

Click-to-WhatsApp ad tracking · AI agent lead qualification · CRM and Google Sheets push · Multiple numbers and teams · LinkedIn lead forms (coming soon)

Questions

Can each salesperson have their own number?
Yes. Connect several numbers to one workspace and give each team access to the numbers they handle.
Which CRMs can leads go to?
Leads can be sent to your CRM through webhooks or the API, or added as rows in Google Sheets.

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