Use cases · Trade and distribution
WhatsApp for B2B distributors, wholesalers and manufacturers
Share catalogs, take repeat orders and update retailers on one shared WhatsApp number
How B2B distributors, wholesalers and manufacturers in India use Awaaz to share product catalogs on WhatsApp, take repeat orders from retailers, send price lists and dispatch updates, and manage a sales team's chats.
The problem
Retailers place orders on WhatsApp with a salesperson's personal number. Price lists are forwarded as images that go out of date, orders are missed in long chats, and when a salesperson leaves, the accounts go with them.
How Awaaz helps
- One business number, shared by the sales team in the Awaaz inbox, with each retailer assigned to their salesperson.
- The product catalog and current price list are sent from WhatsApp, and the AI agent answers rates and minimum order quantities from them.
- Broadcasts send new schemes and price changes to retailers tagged by region or category.
- Dispatch and invoice updates go out as template messages.
What it looks like
Customer: Rate for 20 cartons of the 500ml?
AI agent: The 500 ml pack is ₹1,140 per carton of 24 for orders above 10 cartons, so 20 cartons come to ₹22,800 plus GST. Shall I pass the order to Rakesh for dispatch?
Set it up
- Connect the business number and invite your sales team.
- Add your catalog and price list.
- Import retailers with region tags and assign each to a salesperson.
What changes
- Retailer relationships belong to the company, not to a phone.
- Rates are answered from the current price list.
- Schemes reach the right retailers at once.
Features used
Shared inbox with assignment · WhatsApp catalog · AI agent · Broadcasts by tag · Template updates
Questions
- Can each salesperson see only their retailers?
- Yes. Chats can be assigned, and teams can be limited to the numbers they handle.
- Can retailers order from the catalog?
- They can browse the catalog in WhatsApp and send the items they want; your team confirms the order.
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