Use cases · Marketing
Instagram DM automation and comment to DM
Answer Instagram DMs with AI and turn every 'price' comment into a conversation
How brands and creators use Awaaz to bring Instagram DMs into the same inbox as WhatsApp, answer DMs with an AI agent, and automatically DM people who comment a keyword like 'price' on a post.
The problem
Posts and reels get comments like 'price?' and 'details', and DMs pile up unanswered. Replying to each commenter by hand is impossible, and Instagram and WhatsApp chats live in different apps.
How Awaaz helps
- Instagram DMs appear in the same Awaaz inbox as WhatsApp, so one team handles both.
- Comment to DM rules send an automatic DM to anyone who comments a keyword on a chosen post, with an optional public reply like 'Sent you a DM!'.
- The AI agent can answer DMs within Instagram's 24-hour reply window, with the same knowledge it uses on WhatsApp.
- When a customer shares a phone number, the Instagram chat can be linked to their WhatsApp contact.
What it looks like
Customer: (comments on the post) price
Business: (DM) Hi! The Halloween workshop is ₹1,500 per child, Saturday 4 pm. Reply here to book your spot.
Set it up
- Connect your Instagram professional account (Business or Creator).
- Create a comment to DM rule for your latest post, with the keyword and the message.
- Switch on the AI agent for Instagram DMs.
What changes
- Every 'price' comment becomes a DM conversation.
- Instagram and WhatsApp are answered from one place.
- DMs are answered within Instagram's reply window.
Features used
Instagram DMs in the shared inbox · Comment to DM rules · AI agent on Instagram · Contact linking
Questions
- Do I need a Facebook page?
- No. Awaaz connects with Instagram Login, so a Business or Creator account is enough.
- How many DMs can a comment get?
- Instagram allows one private reply per comment, within 7 days of the comment.
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